Bacardi Breezer

RTDs go for lower abvs

05-Mar-2009 By Robyn Lewis

The RTD market is experiencing a shake-up this month as two of the biggest brands announce reformulations. Diageo is lowering the abv of its Smirnoff...

Bacardi-Martini closes plant

08-Mar-2007

Bacardi-Martini is to close its Southampton bottling plant in response to "continued and significant" ready-to-drink (RTD) sector decline. Announcing...

Freehouse survey

04-Aug-2005

When it comes to selecting which brands a pub stocks, the owners are overwhelmingly in control (79%) with just 8% of licensees delegating it to their...

Battle of the bottle

04-Nov-2004

In the face of steep decline, suppliers of ready-to-drinks (RTDs) are desperate to come up with the next innovation to capture consumer interest

Byers eyes Breezers'

28-Aug-2003

It's not every day that a drink becomes a byword for a whole new voting generation. But Bacardi Breezer drinkers could be the latest target of...

Breezer is given a Twist to lift sales

23-Apr-2003

Bacardi-Martini has expanded its Bacardi Breezer concept into both the shots and shooter sector and the speciality spirits market in the hope of...

Will PPSs ever be taken seriously?

08-May-2002

PPSs are growing up but will they ever be taken seriously? Ben McFarland sees what lies in store.Time flies when you're having fun. It will come as a...

Bacardi Breezer introduces Ruby Grapefruit flavour

22-Apr-2002

Bacardi Breezer has expanded its range of flavours with the introduction of a new Ruby Grapefruit variant. Following the successful launch of Bacardi...

Drinks and bar snacks calorie counter

16-Jan-2002

On a diet? Watching what you eat? We can help! Take a look at the calories that are contained in your favourite tipple or bar...

Premium league

29-May-2001

Pre-mixed spirits have been the success story of the last decade. Ben McFarland investigates the PPS' past and future.Whether you like it or not and...

New Bacardi Breezer flavour, cranberry, released into market

30-Mar-2001

The premium packaged spirit market leader, Bacardi Breezer, has expanded its range of flavours with the addition of a new cranberry flavour.The...

Perfect Partners

15-Mar-2001

Nowadays, every serious licensed trade outlet has a fridge behind the bar stocked with high visibility products, including flavoured alcoholic...

Breezer aims to take crown

06-Nov-2000

Bacardi Breezer aims to beat US lager Budweiser to become the best-distributed alcoholic drink in the UK.Breezer is in 56 per cent of the 120,000...

Bacardi in deal to sponsor free travel over Millennium

13-Dec-1999

Millennium revellers and barstaff are to get a free ride home — thanks to a joint initiative between Bacardi Breezer and London Transport.The brand...